Advertisers » Account Management

ID #1263

What is the ###KEYWORD### variable? How can I use it to improve my ad?

###KEYWORD### is the dynamic insert that 7Search advertisers can use to customize the Title, Description, and click-URL fields of their advertisement. When a visitor searches a particular keyword, that keyword will appear in the Title/Description/click-URL field instead of ###KEYWORD###.

How to use it?

Write your ad Title, ad Description, and click-URL, and then insert the ###KEYWORD### tag where you want the keyword to appear.  ###KEYWORD### must be entered in capital letters to function properly.

Example 1:

  Keyword: Shoes

Ad Title:  Best sites on the web for ###KEYWORD###.

Actually appears as:  Best sites on the web for Shoes

 

Example 2

Keyword: Nike Running Shoes

Ad Title:  Best sites on the web for ###KEYWORD###.

Actually appears as:  Best sites on the web for Nike Running Shoes.


By including the ###KEYWORD### option, the 7Search advertiser can help increase the click-through and conversion rate for their campaigns.

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Last update: 2012-05-22 22:27
Author: 7Search Client Support
Revision: 1.6

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