###KEYWORD### is the dynamic insert that 7Search advertisers can use to customize the Title, Description, and click-URL fields of their advertisement. When a visitor searches a particular keyword, that keyword will appear in the Title/Description/click-URL field instead of ###KEYWORD###.

How to use it?

Write your ad Title, ad Description, and click-URL, and then insert the ###KEYWORD### tag where you want the keyword to appear.  ###KEYWORD### must be entered in capital letters to function properly.

Example 1:

  Keyword: Shoes

Ad Title:  Best sites on the web for ###KEYWORD###.

Actually appears as:  Best sites on the web for Shoes. 

Example 2: 

Keyword: Nike Running Shoes

Ad Title:  Best sites on the web for ###KEYWORD###.

Actually appears as:  Best sites on the web for Nike Running Shoes.

By including the ###KEYWORD### option, the 7Search advertiser can help increase the click-through and conversion rate for their campaigns.