ID #1386

Campaign Assistance Tips

The purpose of Campaign Assistance is to provide helpful suggestions to our 7Search advertisers in order to help them achieve more profit from their campaigns.

  1. Review the bid amounts: Take a moment to look at the amount of the advertisers bids. First make sure that they are bidding at least a minimum of .05 cents in order to have a chance to appear on our affiliate network sites. Next, compare their bid amounts to the TOP BID amount shown. If you notice that there bids are significantly lower then you want to suggest that they bid higher for better exposure and visibility of their ads. If you notice the word “poor” shown in the visibility column then the advertiser is bidding too low.

  2. Make Top: If the advertiser is promoting a very popular product or service you may want to consider suggesting that they use the MakeTop feature to avoid being outbid. This will help optimize their campaigns by keeping their ads in an optimum position with the use of this automated bidding tool.

  3. Review their keywords: Compare the relevancy of their keywords to the content on their site. If they are using keywords that are not very TARGETED suggest that they delete the irrelevant keywords and select terms that are more specific to the subject matter on their website. SEARCH VOLUME: Suggest that the advertiser use HIGH SEACH VOLUME keywords which will drive much more traffic to their site. QUANTITY: Also make sure that there campaign has at least a minimum of 20 or more keywords. If they have a limited amount of keywords they are limiting the amount of exposure their ad receives. NOTE: When doing campaign assistance ALWAYS try to send the advertiser a list of about 10-20 more keywords that you suggest they ad to their campaign.

  4. Check their Keyword Match Type: Advertisers have the choice of bidding on one of 3 different match types: Broad, Phrase, Exact. Broad will bring in the most variety of searches. Check their keyword REPORT to see what terms are being typed in along with their keywords. If you notice they are receiving clicks on very irrelevant words, suggest that they either eliminate the keyword or bid phrase or exact on it.

  5. Negative Keywords: You can also suggest that they add irrelevant search terms to their NEGATIVE keywords list. This will prevent their ad from being shown whenever words that are not consistent with their sites content are searched.

  6. Check the REPORTS: Always look at their reports tab to review their KEYWORDS REPORT. This report will show you what exact words are being typed in when their ad is being clicked. This will help you determine what message their ad is sending and if it needs to be adjusted. Additionally, use this report to pull out any irrelevant keywords that should be added to their negative keywords list.

  7. Review their Ad Title & Description: Take a look at their ads title and description to see if they have any misspellings or if it lacks impact. People are usually hesitant to click on ads that look unprofessional or poorly constructed. This makes them think the ad may be spam or a virus. Make sure the ad is relevant to the site’s content and that it captures people’s attention.

  8. TDU Feature: If the advertiser has a large variety of products on their site suggest that they use the TDU feature. With this feature they can direct each click to land on the page that specifically corresponds with the keyword searched. This will help increase their conversion rate.

  9. Review the advertiser’s website: This is usually something extra that we do however; it can provide very good insight into why an advertiser may not be making any sales. The site does not have to be perfect but it should have a professional, consistent appearance. It you notice scattered content, different font sizes, misspellings or broken links suggest that the advertiser address these issues. Let them know that people will often abandon a site that is hard to navigate or doesn’t appear trustworthy.

  10. Consider suggesting the ###KEYWORD### Feature: This feature can be used very effectively in the title and/or description to help increase click-through ratio. When this feature is used it automatically inserts the searched keyword in place of the ###keyword###. This means that a web surfer will see an EXACT MATCH in their search results for the term they originally typed.

  11. Consider suggesting the CLICK-FREE (CF) option: This is simply another type of KEYWORD that advertisers can bid on. CF means that an advertiser can bid on these keywords and have their ad AUTOMATICALLY APPEAR in place of a similar website that may be expired or not functioning at the time. How it works is an advertiser bids on these CF keywords and whenever a websurfer types in a direct address in their browser and that site they were are seeking is no longer available, the advertiser’s site will appear in its place.

  12. Category Ads: Advertisers that are seeking MORE clicks and more exposure may also bid to have their ad appear as a category ad. This is additional advertising which allows an advertisers ad to be placed on our affiliate sites who are running our Accessory Ads. These are ads that display on the side of a website similar to Google Adsense ads.

  13. Conversion Tracking: Whenever possible, try to suggest that the advertiser install our conversion tracking code. This code allows them to not only track which keyword they are receiving sales/conversions on but it also allows our traffic quality dept. to research the exact sources of their traffic and eliminate any poor sources should this become a complaint in the future.

  14. Display Ads: Suggest that they try testing a Display ads campaign. This may not only convert better for them depending on their offer type, but it will also increase their ad’s exposure.

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Last update: 2015-10-27 19:39
Author: 7Search FAQ Administrator
Revision: 1.0

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