Records in this category
- Why is my advertiser account ON HOLD?
- Strategic Bidding at 7Search
- 7Search Advertising Rules and Guidelines
- What is a cookie?
- Does 7search offer any tutorial videos to help advertisers get started?
- Can I Create Separate Bids for Mobile Traffic?
- What Countries Get the Most Impressions?
- What Is The Minimum Deposit To Begin Advertising?
- Where Are My Ads Showing Up?
- Who Uses 7search?
- Why Can't I Verify The Code?
- Campaign Assistance Tips
- How Does Click-Free Direct™ Navigation Traffic Differ From Traditional Search Traffic?
- What is a Desktop Search Ad?
- What are Mobile Search Ads?
Strategic Bidding at 7Search
For most keywords, the minimum bid at 7Search is $0.01 (one cent). There are some keywords, however, which have specific minimum bids - general and adult. We recommend setting starting bids for these keywords to at least $0.05 (five cents) immediately upon submitting keywords. Thousands of advertisers use the 7Search advertising system, so bidding the absolute minimum will result in little or no traffic arriving at your website. To receive the maximum amount of traffic and generate the highest number of conversions, 7Search advises to base the starting bid amount decision on the cost per lead (or inquiry) expected, based on any of your existing advertising campaigns, and then increase the bids accordingly to meet your allotted budget.
Two factors should influence bidding within the advertising system. First, 7Search utilizes what is known as an "open bidding system." This is quite different than the closed systems of other providers where bidding is done blindly (without knowing the specific amount it costs to acquire one website visitor). The result of an open bidding system is that it always knows the exact amount being paid for each visitor to your website--and more importantly, what amount you need to spend to sustain a profitable campaign.
Secondly, much of the traffic sent to ad campaigns will come from our network of partners. Since these partners combine 7Search ad listings with listings of other providers, it is recommended to set bid amounts in accordance with the SmartBid amount (available within account).
- How much does it cost to open an account?
- I cannot remember my username and/or password. What do I do?
- What does it mean to bid on categories?
- What is the Network Bid?
- How do I upload keywords?
55940/14%Last update: 2013-02-05 21:33
Author: 7Search Client Support
You cannot comment on this entry