Advertisers » Click Quality

ID #1262

I am noticing multiple clicks from the same IP address on my 7Search ad.

While we cannot prevent a surfer from making multiple clicks on an ads, we do have proprietary systems in place to ensure that our advertisers are not charged for repetitive clicks from the same surfer.

When repetitive clicks are detected, the clicks are filtered by our system and advertisers are not charged.

Since we are already monitoring traffic for repetitive IP clicks, it is generally not necessary to send 7Search reports of repetitive IP clicks on ads. However, please note that the standards we have developed for repetitive clicks may differ from the standards used by other click auditing software.

For example, if a surfer makes a click on a 7Search advertiser listing on a Monday, and then on Wednesday comes back and makes another click, we consider the second click to be valid. This could be a surfer who is doing comparison shopping.

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Last update: 2012-05-24 16:26
Author: 7Search Fraud Prevention
Revision: 1.3

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