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ID #1381

Which Data is Tracked by the ROI Code?

The 7Search Display platform provides a two part ROI (conversion) tracking pixel.  The following data is tracked when utilizing this code:

  • Log Time
  • IP Address
  • Country
  • Site ID
  • Creative ID
  • Campaign ID
  • Keyword ID
  • Conversion Type
  • Amount
  • Referrer

Tags: 7search display tracking, conversion code, conversion tracking, display conversion, roi code, roi tracking

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Last update: 2014-02-04 16:36
Author: 7Search Client Support
Revision: 1.0

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